Bone-yard [ bohn-yahrd ]: noun
This is where past projects come to die.
In other words, the shadowy place.
Be brave... Simba.
I proposed a rebrand for a friend's web design company and the company tagline. It was my first taste of being a copywriter.
I tried to keep the spirit of their original by making it look like a stamped mark. This led me to think: "What do stamps do?".
At the time they were tagline-less.