Playoff man syndrome (PMS)

Every year come December, men suffer from a vicious cycle called Playoff Man Syndrome. Men suffering from this condition may be prone to irritability, depression, and lots of stress snacking. Luckily for these men, Doritos is the perfect PMS relief.

DORITOS PMS COMFORT PACKAGE

Doritos’ Comfort Plus™ Care Package includes everything a PMSing fan needs to get through their time of the month: tissues, a stress ball in the opposing team’s colors, a 2-liter bottle of Pepsi, and - of course - Cool Ranch and Nacho Cheese Doritos in light, regular, or super size bags depending on the severity of the flow of tears.

DORITOS CYCLE TRACKER

An app that finally translates the strength of schedule, to the strength of emotions.

Keep track of your fans PMS with the Doritos Cycle Tracker. Based on team performance, and your fan’s symptoms, Doritos can recommend the perfect flavor.

Sign up for push notifications so you can stay ahead of your fan’s pain and chat with Doritos GUYnecologist.

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BATHROOM DISPENSER

Doritos will install chip dispensers outside bathrooms at stadiums to rescue fans who need a moment to sit by themselves and cry into a snack at halftime. Never be caught unprepared when PMS strikes.