Playoff man syndrome (PMS)
Every year come December, men suffer from a vicious cycle called Playoff Man Syndrome. Men suffering from this condition may be prone to irritability, depression, and lots of stress snacking.
Luckily for these men, Doritos is the perfect PMS relief.
DORITOS CYCLE TRACKER
Keep track of your fans PMS with the Doritos Cycle Tracker. Based on team performance, and your boyfriends symptoms, Doritos can recommend the perfect flavor.
Sign up for push notifications so you can stay ahead of your boyfriends pain and be ready with the perfect cure prescribed by the Doritos GUYnecologist.
DORITOS PMS COMFORT PACKAGE
Doritos’ Comfort Plus™ Care Package includes everything a PMSing fan needs to get through their time of the month: tissues, a stress ball in the opposing team’s colors, a 2-liter bottle of Pepsi, and - of course - Cool Ranch and Nacho Cheese Doritos in light, regular, or super size bags depending on the severity of the flow of tears.
Playoff Man Superbowl Spot :30
This is what Playoff Man Syndrome looks like. Huge shout out to Kelly and some amazing improv actors in the Chicago area.
Click for 30 secs of fun :)
PMS Playoffs Spot :15
An example of an ad that could be played during playoffs using the targeted markets most painful playoff memories. Here is the infamous "Double Doink". Sorry Chicago!
BATHROOM DISPENSER
Doritos will install chip dispensers outside bathrooms at stadiums to rescue fans who need a moment to sit by themselves and cry into a snack at halftime. Never be caught unprepared when PMS strikes.