AARon payne // Copywriter

AARon payne // CopywriterAARon payne // CopywriterAARon payne // Copywriter
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AARon payne // Copywriter

AARon payne // CopywriterAARon payne // CopywriterAARon payne // Copywriter
  • Work
  • About
  • Contact

Leave No Survivors

Raid is going on a rampage to end all bugs.

Starting with Papa Roach.  

RAID IS SO POWERFUL EVEN PAPA ROACH FEARS THEM

Raid is partnering up with metal rock band Papa Roach, letting their fans know that in order for the upcoming "The Rise of the Roach Tour" to live on, the ‘roach’ in the band’s name must die… for now.  

INFEST (RAID’S VERSION)

On the 25th anniversary of their triple-platinum album, Infest, Raid and Papa Roach are reimagining the iconic record.


Side A: A live performance dedicated to all the fallen roaches.

Side B: A sanitized version, for those who prefer their music without the buzz and bite.


THIS CAMPAIGN HAS LEGS, AND NOT JUST THE CREEPY CRAWLY KIND

Raid can extend this campaign to cover all popular culture bugs; from The Beatles, to Flea of Red Hot Chili Peppers, to The Scorpions, to even Volkswagen Beetles. The rampage is endless.

AD: CORA VELTMAN

AD: BROOKE MARRAM

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  • DORITOS
  • RAID
  • OREO
  • PALLADIUM
  • SPAM
  • THUMA