Gatekeeping for Good.
The Internet is a place that can, unfortunately, be as toxic as baby poo. Therefore Pampers is making it its virtual mission to gatekeep for good- by gatekeeping the Internet's gatekeepers, haters, and trolls.
Oh my.
Example Mockup response to a real tweet.
Sir Pampers, the Personality
The personality behind the radio and television campaign.
He unexpectedly comes to the rescue of new parents, gatekeeping their home from foul-smelling trespassers- often in a hilarious fashion.