Emit the Electricity.
Everybody knows that the atmosphere surrounding playoff hockey is charged.
But in Tampa, it's literally electric.
I designed this spec campaign to get Lightning fans pumped for post-season hockey.
Feel like you are ready to storm the ice as you wait for the bus.
We want the crowd energized before they even reach their seats. A video screen shows the Lightning logo on the walls of the stairwells. When the Thunder makes noise, the logo bursts with electricity.
Your favorite Lightning players are now re-imagined as drink bottles. They dump'n'chase electrolytes- straight to your system.
Grab your favorite at the concession stand before the first face-off!
Net metering is when you produce more energy than is used and then sell the excess energy back to the power company.
Amelie Arena generates a whole bunch of power.
For every home win, TECO will donate money to a Tampa-based charity as payment for all of the fan-emitted electricity.
The exact amount can even be calculated and invoiced to the Lightning!
1.21 "Jigowatts" is a famous quote from Back to the Future.
In the movie, Doc Brown is flabbergasted at the amount of energy it takes to power his time-traveling DeLorean.
Too bad he wasn't in Tampa.
With crowds so electric, Thunderbug easily recreates the iconic movie scene atop his time-traveling Zamboni.
The scene to be parodied:
It's called a Division because it's divisive. Let's lean into it.
These urinal cakes are shaped like rival Atlantic teams' hockey pucks. They make the crackling sounds of electricity when used.